The Cashmere Caveman Co.
The Cashmere Caveman Co, creators of The WildKitchen and The WildTable, was born out of filmmaker Guy Ritchie’s passion for fire, food and the outdoors. Their products redefine al-fresco dining and entertaining, combining craftsmanship with a strong, lifestyle-led brand identity.
For this project, I was commissioned to transform a library of high-quality long-form video content into a series of short-form assets, primarily intended for web use. Each piece was carefully repurposed into concise 25-50 second films, balancing product detail, lifestyle and brand narrative.
A key focus was optimising for web performance, balancing file size and quality through compression testing, while also ensuring smooth autoplay and seamless looping for an uninterrupted user experience.
This project reflects a core part of my work: thoughtfully reshaping existing content into purposeful assets that extend the value and versatility of the original footage. It is a series built with storytelling at its heart.
"Bracken delivered an exceptional job on our project, instantly understanding both the brief and brand style. Having worked with her twice, her professionalism is first-rate; she is easy to work with, highly talented, and I would wholeheartedly recommend her services."
– Roddy Hamblin, General Manager, Cashmere Caveman Co.